The excuse most given by people for not starting up a clothing business is lack of capital to open and run a store. In this article, we explore the best tips that will help you make money by selling clothes at home.
Create your Niche
You have probably heard the phrase “the clothing business” is flooded. I would coat this phrase in gold, because it’s true. What is not explained by this phrase however is that the business is only flooded for entrepreneurs who don’t think beyond the box and take a general approach to selling. For you to succeed in this business, it is important that you venture only in selling clothes that you have expertise and interest in. Make the decision on specializing in a particular line; maybe children or women’s wear, based on your individual experience with that cloth line. For example, Wiseman Clothing has specialized in selling luxury clothing.
Get a License
Since you will need to collect tax from in-state customers, you need to be licensed. You need a separate doing business as license (DBA) if you decide to use a fictitious name for your business. You can get this, and your vendors license at the same place, normally your city administration or county office.
Narrow your Business
The norm is that you will get more profit on retail sales if you are a start-up business. And while we are still on this, you should get a wholesaler to supply you with the clothing goods. Large companies always sell in wholesale and you can get information about them through:
- Ordering for retail trade publications from Tradepub.com
- The National Association of Wholesaler-Distributors website at NAW.org can send you a list of clothing wholesalers if you call the main office.
- The classified ads in trade publications.
- com for a list of clothing manufacturers
Once you have a list of prospective suppliers, call each of them and go through intricate details of the products they sell, the unit cost of clothing (the lower, the more profit) and if they do drop-shipping (to save you on inventory).
Set up a Professional Design
The fastest and most convenient way to sell your items from home is through the internet. Whether you are selling wedding dresses, kids clothes, or party dresses online, you need a website. However, for you to realize real sales and profits you need to get a first page ranking on Yahoo.com and Google.com. You can hire a search engine optimizer, who will create three-to-five word phrases that give an excellent description of your business and also make the keywords listed within the contents of your website.
Promoting your Business
The most highly proven way of promoting your business is through mail. Here are simple steps for doing that:
- Order a mailing list of cloth products through the Direct Marketing Association.
- Request for sticky labels or Cheshire of potential customers.
- Place the labels on envelopes.
- Insert your sales letters and brochures in the envelopes and mail them out.
The most important thing to always keep in mind when running a clothing business is how to maximize on profits. Credit card orders are more convenient and you can apply for a merchant account from your bank to be able to accept these.